Alnoor’s work focuses on the intersection of online organizing, brand strategy, policy and technology. He is a Partner and the Head of Strategy at Purpose, an incubator for new types of social movements. He oversees the organization’s strategic and creative output, and is leading a new global anti-poverty initiative called The Rules, which aims to address the root causes of poverty (e.g. land rights, trade policy, tax justice) rather than simply focusing on aid.
Prior to Purpose, Alnoor spent a decade creating pro-social organizational strategies in both the private and public sector. His clients have included Amnesty International, MTV Exit, Greenpeace, Global Zero, Google, the United Nations Foundation, Livestrong and the Gates Foundation.
Alnoor is an industry writer and speaker on new forms of activism, the structural causes of inequality, movement entrepreneurship and social innovation, with a focus on emerging economies. He has been published in The New York Times, Fast Company, The Guardian, The Huffington Post, The Economist and numerous other publications.
He is currently a Board Member of Greenpeace International USA and a visiting lecturer at New York University (NYU) and the Ontario College of Art and Design (OCAD). Alnoor holds an MSc in Philosophy and Public Policy from the London School of Economics.