Alnoor Ladha’s work has to do with the intersection of brand with political and social strategy. Prior to joining Purpose, he spent a decade working at some of the leading advertising and communications agencies in the world, including Ogilvy & Mather, J. Walter Thompson, and Mother. At Mother he started the London office’s social strategy practice.
He has worked on projects such as the global launch of Dove’s Campaign for Real Beauty, MTV’s Exit Initiative against human trafficking and slavery, Amnesty International’s recent expansion of rights to cover cultural, economic, and social rights, and Greenpeace’s anti-aviation campaign in Europe.
Alnoor is an industry writer and speaker on the social value of brands, social enterprise, and public/private partnerships. He is on the Board of Directors of SEE (Social, Environmental, Ethical), a UK based transparency service to help consumers make more conscious purchasing decisions. He is the editor of BeyondOne.org, an online magazine focusing on long-term thinking. Alnoor holds an MSc in Philosophy and Public Policy from the London School of Economics and a BBA in International Business from Simon Fraser University in his hometown of Vancouver, Canada.